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A deep dive into the hustle and bustle behind building successful brands.
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In the business world, we find that common issues and challenges can be addressed in many different ways. In our newest addition to the Maxis Business Spark series, Let’s Talk, we're bringing these diverse solutions to the forefront.
Join us as we bring two business owners with distinctly different business strategies together to uncover unique insights, perspectives as well as some of their own personal experiences when it comes to building their home-grown brands. With years of experiences under their belts, learn how you too, can learn to form strategies and tactics that are beneficial for your current and future ventures.
Both Pestle & Mortar, and OxWhite operate in their own way, with one being a purely online brand, while the other has a mix of both online and offline channels. Watch to find out how both brands managed to gain success despite having different business models.
The food manufacturing industry may be lucrative but it can't escape the impacts of cost pressures and supply chain disruptions. In episode three of Spark Let's Talk, find out how Loi Tuan Ee of Farm Fresh and Datuk Seri Nelson Kwok of Nelson's Group use diverse distribution strategies to keep their businesses up and running.
What are the pros and cons of running a family-owned business, and how can you make them work to your advantage? Hear from BMS Wellness and Mamee-Double Decker as they discuss about how they took their family legacies and turned it into so much more.
Is there a one-size-fits-all strategy for F&B? Let's find out in the first episode of Spark Let's Talk.
Watch now to find out how myBurgerLab and TeaLive experimented with bold strategies to get diverse yet truly successful outcomes for their businesses.
Get to know our guest speakers as they share their personal stories, strategies and more.
Inspired by American brands like Shake Shack and In-N-Out Burger, RenYi Chin sought to create a homegrown Malaysian burger brand and launched MyBurgerLab in 2012. To date, he has also founded popular eateries like MyPizzaLab, and MyBobaLab alongside his business partners.
The man behind Malaysian bubble tea brand, Tealive, Bryan Loo is at the helm of Loob Holding. Today, he manages a strong workforce of 2000 employees who serve over 5 million customers in more than 530 outlets worldwide – including Malaysia, United Kingdom, Australia, Vietnam, Myanmar, Brunei and Philippines.
Group Executive Director, Mamee Double Decker
Pierre Pang started his career in marketing before joining the family business. Having joined as an assistant brand manager first, he eventually worked his way up to becoming the Director of Marketing and Sales before taking his place as the Group Executive Director of Mamee Double Decker.
CEO, BMS Organics
The youngest of the Lee brothers, Terry Lee, joined the family business after returning from his study abroad in 2012, and began to expand the family business further. BMS Organics has since grown to a business of over 41 outlets and 21 organic vegetarian restaurants.
Loi Tuan Ee
Founder and managing director, Farm Fresh
After 20 years in the food packaging industry, Loi Tuan Ee left his high-paying corporate job to pursue a lifelong ambition in agriculture. While some thought he was crazy, he went on to build a multi-million Ringgit company by combining his experiences in food packaging and passion for agriculture through a brand that many households know and love: Farm Fresh.
Datuk Seri Nelson Kwok
Founder and managing director, Nelson’s Group
People used to eat corn on a cob. Yet, in 1994, Datuk Seri Nelson Kwok had people eating corn in a cup instead. Though simple, the clever tweak has led the Nelson's Group to expand its offerings to over 80 locations nationwide and nearly 1,000 outlets across 16 countries today. Serving not only steaming hot corn-in-a-cup but also waffles, pancakes and many more.
Co-founder and chief vision officer, Pestle & Mortar
Since its introduction in 2010, Pestle & Mortar has scaled its business to over 100 employees-strong with a full range of products made available across Southeast Asia. Despite the challenges brought on by the pandemic, founder Hugh Koh continues to take the brand further by tapping into online sales channels to grow, not only on a local level, but also internationally as well.
CK Changr spent years trying to find the perfect dress shirt for his Asian physique. Realising how exorbitant the prices for good quality shirts were, he then stumbled upon a business idea that could bring confidence, comfort and cost-friendliness through clothes for the everyday Asian. Today, OxWhite caters to a worldwide market and is easily accessible via online sales channels.