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How Belum Rainforest Resort drove website traffic and unlocked opportunities via digitalisation

About Belum Rainforest Resort

Set in the midst of a tropical paradise, Pulau Banding, the Belum Rainforest Resort is one of Malaysia's premier ecotourism holiday destinations. With the Belum-Temenggor Rainforest literally at their doorstep, the Belum Rainforest Resort, is everything nature-lovers and holiday-goers expect in a getaway destination: complete relaxation and serenity, stunning views and surroundings, adventure, and the chance to get close to nature.

Situation

Following the restrictions and guidelines that were released during the pandemic, Belum Rainforest Resort was unable to operate and open its doors to visitors. Because of the travel ban, they unfortunately had to cancel all bookings and rethink their marketing strategies.

Challenge

Resort Manager Musa bin Yunus decided to refocus their efforts on raising awareness to position Belum Rainforest Resort as an ideal travel destination through digital ads, since the industry is expecting to see a post-pandemic surge in domestic travel especially. They then signed up for the Digital Marketing Starter Kit, an easy all-in-one solution for businesses to advertise online and drive more sales.

Opportunity

Using the Digital Marketing Starter Kit from Maxis, they were able to create and launch digital ads in just 4 steps, using free ready-to-use templates. They also applied for government funding of up to RM5,000* from the SME Digitalisation Grant through Maxis. Thanks to the Maxis SME Help Squad who was there for them every step of the way, the only thing they had to do was to prepare their documents, and in just 2 weeks, their application was approved.

Outcome

Despite uncertainties, that didn't stop Belum Rainforest Resort from continuing their promotional efforts. Their persistence and courage in exploring digital mediums led to an increase in website traffic and customer enquiries. In fact, they have also started accepting early bookings. Thanks to the Digital Marketing Starter Kit, they have managed to attract more customers and drive potential sales, and are now even more prepared for the upcoming travel boom.

 

*Terms and conditions apply


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