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How to Sell Online Effectively with MDEC Go-eCommerce

In 2020, Malaysia Digital Economy Corporation (MDEC) selected Maxis as one of the Technology Solutions Providers (TSPs). We were honoured to have the opportunity to deliver the RM500 million SME Digitalisation Grant under Budget 2020.

As a TSP, Maxis was the first telecommunications company to deliver Digital Marketing and Cloud Point-of-Sales solutions to help SMEs restart their businesses. By driving 2 out of 5 Key SME Digitalisation Areas identified by the Government, Maxis was able to accelerate the digitalisation of SMEs in Malaysia to get their businesses running and transitioning smoothly into the Recovery Movement Control Order (RMCO).

The Introduction to eMarketplaces is an online course for businesses featured in Go-eCommerce aimed to understand the role and types of eCommerce businesses, online marketplace platforms and how to choose the right one for your business.

How does eCommerce work? From the point where the buyer orders an item online, up to the point where the buyer receives the item, the eCommerce Flow Chart below explains the process.


At a glance, the types of eCommerce businesses explained in the table below will give you an idea of the potential for your current business model. Essentially, there are 3 types of eCommerce businesses, namely Business to Business (B2B), Business to Customer (B2C) and Customer to Customer (C2C). Depending on your business goals, niche and careful market research, they need to more or less be aligned with the 6 factors to launch a sustainable eCommerce business.

For example, if you want to establish a successful B2B, B2C or C2C eCommerce business, you need to consider the motivation of your target market for you to better tailor your product or service as well as design a fuss-free buying process. Throughout the planning and execution, a certain number of decision-makers will be appointed. These are the people who would oversee the operations, project the sales number and create a structured sales process together with its timeline to close a sale.


Would you like to know more? Have a look at the introductory video on eMarketplaces!


About Go-eCommerce

Go-eCommerce Platform, an initiative by Malaysia Digital Economy Corporation (MDEC), provides almost 100 online short courses or modules to help entrepreneurs and businesses understand and leverage the opportunities of eCommerce. Just by registering with the platform, you access these valuable learnings at any time, on your time, for free. The platform is currently used by 400,000+ entrepreneurs and businesses around Malaysia. Take advantage of these free online business courses for entrepreneurs to learn how to choose an eMarketplace for your business with Malaysia Digital Economy Corporation Go-eCommerce.

MDEC has many other eCommerce initiatives such as:

  • eUsahawan Business (Micro) provides digital entrepreneurship training and coaching to micro-entrepreneurs and small & medium enterprises (MSMEs).

  • eUsahawan Education (MUDA) embeds the Digital Entrepreneurship syllabus into the existing entrepreneurship syllabus at Malaysian universities and technical vocation institutions (TVETs).

  • Perkhidmatan eDagang Setempat—PeDAS) hopes to assists MSMEs in rural areas that have limited access to knowledge and guidance on expanding their businesses through eCommerce platforms. 

To find out how Maxis’ digital solutions can change your business or to learn more about the Grant, call 1700-818-881 or submit your details at

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