TikTok Behavior Targeting
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TikTok’s Behavior Targeting helps increase the relevance and efficacy of TikTok ads by allowing advertisers to target audience based on their actions on TikTok.
What are the benefits?
- Provides segment audiences based on up-to-date in-app behavior indicating relevance or interest to your brand.
- Utilizes a multi-tiered approach that enables brands to reach TikTok users based on both broad or niche subjects.
- Identifies target audiences via behavior signals that maximize ad resonance and effective conversion.
Behavior Targeting’s Range
TikTok’s Behavior Targeting is based on user’s in-app video views and interaction with their favored creators.
- View Completion
- Video Content
- Viewing Creator's Homepage
- Type of Favored Creator
Behavior Targeting vs. Interest Targeting
Logic: Based solely on user behaviorin the past 7 - 15 days.
Signals: Tracked behavior
Content Type: Organic only
Logic: Predicted through machine learning based on long-term past behavior & key indicators
Signals: General behavior
Content Type: Organic & Paid
Format: In-Feed Ads (Auction Ads)
Platforms: TikTok Ads Manager
Ad Placement: TikTok, TopBuzz, BuzzVideo, News Republic
Download the PDF version below.