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TikTok For Business: Discover the power of TikTok for your business

Download the PDF version here.

Section 1
Why TikTok is built for businesses of all sizes

TikTok is the leading destination for short-form mobile video.

  • Our mission is to inspire creativity and bring joy.
  • Our Community welcomes, joins and identifies with you.
  • TikTok’s community will co-create with your brand.
‘FOR YOU’ Feed

Offering a customised experience for today’s audience

Our unique recommendation system creates a unique feed only & only ‘FOR YOU’

  • User centric
  • Real time
  • Custom content
  • Discover diversified yet relevant content

The competition for attention and customers is fierce

Businesses have multiple priorities to balance to drive success

  • Get your brand discovered
  • Differentiate your digital store
  • Influence likely interested shoppers
  • Drive customers to convert

Let’s break down why TikTok is ideal for your business:

  • Connecting and building relevance with your
  • Reaching a wide, engaged audience
  • Help influence purchase decision

Brands can leverage Scaled Relevance on TikTok

  • 75% Users feel the content on TikTok is unique from top social/video platforms
  • 80% discover new content they enjoy while using the app
  • 43% of users feel that the “advertising” on TikTok blends in with the content
  • 50% of all TikTokers discover new products/ brands while they're on the app

Short-form video is the best medium to influence shopper trust & behavior

  • 84% have been convinced to buy a product or service by watching a brand’s video
  • 96% watch an explainer video to learn more about a product or service
  • 69% prefer to watch a short video to learn about a product or service
  • 2x more likely to share video over other content types
Section 2
Introducing TikTok for Business

3 pillars brands can leverage to stand out on TikTok

  • Business Account (Organic Content)
  • Full Funnel Ad Solutions (Paid Ads)
  • Co-creating with Creator

A unique blend of Business Account, Full Funnel Ad Solutions and authentic Creator Partnerships allows for continued meaningful engagement for your clients’ audience.

TikTok Business Account

Build great connections your audience with TikTok Business Account

Add Business Information

Add your brand’s official website, contact information, and app download link.

Analytics

Get real-time metrics on Content Performance and Insights into your followers.

TikTok In Feed Ads

Creating a seamless consumer experience

In Feed Ad

TikTok In feed Ads delivers like an ad, loved like a native content.

Native Experience

Seamlessly blends in with other user content in the For You feed with the same format.

Flexible Buying Options

An all-round player that suits budgets big and small – adaptable to all kinds of media plans.

Smart Optimization

With a suite of optimization tools to drive better results for your TikTok campaigns

Let’s break down why TikTok Ads is ideal:

TikTok Ads Manager is a one stop solution for your social media advertising campaigns with flexible budget, easy measurement and result driven outcome, TikTok can help you grow your business.

  1. Full Funnel Marketing
    • Move your customer down the funnel and optimize for your business objective.
  2. Robust Targeting
    • Take advantage of over 12+ targeting parameters, with the ability to retarget
  3. Audience Management
    • Leverage your existing database and audience activity to create Custom and Lookalike audiences.
  4. Measurement
    • Measure ads effectiveness through 3rd Party MMP and TikTok Pixel Integrations.
Grow with TikTok

Using our ad manager solution, you can get started with social media advertising easily in just a few steps

  • Flexible budget
  • Customer Audience
  • Easy Measurement
  • Sales and Results

No matter your business size or budget, you can grow with TikTok

Get started on TikTok For Business
  • Introduction to auction ads
  • Live demonstration of TikTok Ads Manager
  • Improve your campaigns with optimization levers
  • Best practices for advertising on TikTok
Section 3
Live Demonstration of TikTok Ads Manager

Targeting

Reach your ideal customer

  • Gender
  • Location
  • Age
  • Language
  • Operation System
  • Carrier
  • Network Type
  • Device Price
  • Interest + Behavior
  • Custom audience

Audience Estimation gives you an idea of the audience size you could potentially reach based on selected ad targeting and placement.

Bidding

Cost Cap

Recommended if you have a strict cost per result to achieve. Daily budget consumption may fluctuate.

Lowest Cost

Recommended if budget consumption is our key priority and if we have a flexible KPI

Section 4
Best Practices for Advertising on TikTok

Optimizing Your Campaigns

As simple as ABCD, here are some helpful levers to keep in mind!

  • Audience
  • Bid
  • Creative
  • Destination

Best Practices: Campaign

Advertising Objective

Select a relevant objective that is in line with your KPIs.

Campaign Budget

‘No Limit’ is recommended here. If there are strict budgets to

Best Practices: Ad Group

New Ad Groups.

Create new ad groups on a weekly basis.

Multiple Ad Groups

We recommend creating multiple ad groups under a campaign split by creative/targeting.

ACO

To avoid fatigue, feel free to make use of our creative feature ‘Automated Creative Optimization’ – this automatically combines your videos + CTAs + ad texts to form different permutations.

Audiences

Make use of our audience tab to create different custom and lookalike audiences for targeting.

Best Practices: Ad

1 – 2 Ads

Upload 1-2 ads for a start under separate ad groups and refresh with more to overcome fatigue.

Budgets

Should ideally be 30X your expected CPResult. After making changes, give it 2 – 3 days to stabilize.

Frequent Refreshes

For TikTok campaigns that are running across extended periods, upload different creatives (ideally weekly) to avoid ad fatigue.

CTA

Test between different CTA buttons (26 available in the platform).

Creative Best Practices

61% of the most effective auction ads use half or more of these tips

  • Leverage the power of sound
  • Get your key message out early
  • Let TikTok creators take the lead
  • Ride on the latest trends
  • Keep your story real & entertaining
  • Shoot natively for TikTok
  • Break the fourth wall aka address users directly
  • Overlay concise and informative text
  • Include a strong call to action or offer

Creative Support Tools

Video Template

Create video ads by selecting a template and uploading your existing assets, text, and logos.

Smart Soundtrack

Choose the right background music to create beautiful video ads.

Quick Optimization

Quickly create TikTok style social media ads by combining openings, visual effects, music.

Smart Video

Helps to analyze videos and choose clips/music to create seamless video creatives.

Asset Analysis Tool

One stop for all the ad-creative information in one place that aids advertisers to analyze creative performance.

Smart Text

Helps advertisers quickly create TikTok style ad-title/description, for free.

Let’s get started today!

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