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Viu for Businesses

Download the PDF version here.

Viu Overview

#1 Ranking in MY

  • Total downloads in MY
  • Total time spent on app
  • Total AVOD revenue

Double digit growth In SEA

  • 29% growth in MAU
  • 47% growth in paid users
  • 5x growth in revenue vs industry

Audience segment

  • 78% aged 18-34 years old
  • 70% earns >RM3k monthly
  • 59% females geographically diverse across MY
Regional Leadership in 16 Markets
  • Hong Kong
  • Singapore
  • Malaysia
  • Philippines
  • Indonesia
  • Myanmar
  • Thailand
  • UAE
  • Oman
  • Bahrain
  • Kuwait
  • Qatar
  • Jordan
  • Egypt
  • Saudi Arabia
  • South Africa

Ad Solutions

STANDARD AD SOLUTIONS

PRE/MID-ROLL

  • Buying model: CPM
  • Available on Mobile & Desktop
  • Available on Direct and Programmatic

HOMEPAGE INTERSTITIAL

  • Buying model: CPM
  • Available on Mobile Only
  • Available on Direct only

STATIC BANNER

  • Buying model: CPM
  • Available on Mobile
  • Available on Direct and Programmatic

NATIVE VIDEO ADS

  • Buying model: CPM
  • Available on Mobile
  • Available on Direct and Programmatic

SPOTLIGHT

  • Buying model: CPM
  • Available on Mobile & Desktop
  • Available on Direct only

NATIVE ADS DISPLAY

  • Buying model: CPM
  • Available on Mobile
  • Available on Direct and Programmatic

MREC

  • Buying model: CPM
  • Available on Browser only
  • Available on Direct and Programmatic
TARGETING CAPABILITIES

Demographics

  • Age & Gender
  • Geography
  • Audience Segments

What content?

  • Movie Genre

How they watch?

  • Day-part
  • Devices
  • Platform

Third Party Audience Segments

  • Tech & Telco
  • Family Status
  • Lifestyle
  • Entertainment
  • Health & Fitness

Read about past performances and best practices when you download the PDF version below.


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