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Transformasi UsahaWIRA Maxis: Digitalising for a Better Atmosphere 

Kuala Lumpur-based Syahiful Norefenddy A. Samat packed his bags and left his job as a creative director, only to return to Kuantan to begin his career in lecturing. During this time, he also launched a foodie landmark in the heart of the city that has so far received an impressionable 4.5-star rating on Google.

Although Atmosphere Industry serves its customers a range of fusion-concept favourites, the intention of its conception was to provide a space for the youth to earn a living through their talents. Today, the restaurant has not just transformed from an old, abandoned bungalow into a lively communal space, but has also evolved through digitalisation. Discover more about how digitalisation has helped them improve their staff efficiency and even enhance customer experience. 


“With Maxis Business, the team came up with a proposal and convinced us. Since the implementation, operations have been so easy." - Syahiful Norefenddy, Founder, Atmosphere

The need to go contactless

Initially, as happy as customers are with their food and dine-in experience, the same couldn't be said about their payment processes. Back then, the customers were dissatisfied with how they only accepted cash transactions and online transfers. On top of that, the long queues that awaited the customers after every meal were enough to lower their satisfaction. Realising the issue, Syahiful looked at other ways and decided that he needed to digitalise Atmosphere. 

Reaching out to a trusted partner and expert

Together with his partners, Syahiful approached Maxis Business, and the team listened to what their issues were. The team then offered them the best solutions, which were - Maxis Cloud POS Lite and Maxis Business 4G WiFi. 

Plus, with encouragement from the team, Syahiful was advised to apply for the SME Digitalisation Grant with Maxis and received a subsidy of RM5,000 to digitalise the restaurant. The grant supported their digitalisation journey and helped them minimise their business costs. Besides that, Maxis Business was also able to customise its plans to fit the restaurant's unique needs.  

Accelerating towards a digitalised future

While Maxis has helped Atmosphere improve its ordering process, accounting, and more, Syahiful also plans to enhance the restaurant's kitchen system. This will then act as the base model for other outlets to replicate in the future, once they open their next outlet in Kuala Lumpur. 

Atmosphere Industry is also a part of the ever-growing UsahaWIRA community – a 21,000-strong network of small- and medium-sized enterprises (SMEs) that are empowered by Maxis Business.

Be an UsahaWIRA with Maxis Business and digitalise easier, better, and faster

Kickstart your digitalisation journey by applying for the SME Digitalisation Grant through Maxis Business. Discover the best digital solutions for your business and optimise digitalisation touch points with the Maxis SME Help Squad.

This article was originally published in The Star on 27 Jul 2022 & Berita Harian on 20 Jul 2022.

You too, can bring your business to the next level like Atmosphere with our award-winning team.